This started as a side experiment, now it’s 60% of my life.
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Back when I was three months into an SDR role, someone showed me old campaigns just sitting in our CRM, untouched for months. A bunch of dormant sender addresses. I poked one to see if it’d move. It did. That was all it took.
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I didn’t know much, I was still learning the ins and outs of small business finance, but it turned out the secret wasn’t jargon, it was tone. Be real. Talk like a human. Understand the people you’re reaching. That clicked, and I’ve been hooked ever since.
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These days, I’m knee deep in cold email. Reading every update, testing new tools, staying ahead of spam filters and sending limits. It’s changed a ton, even in the past six months, but I treat it like an obstacle course. And I’m Sonic the Hedgehog. Try and stop me.

At the core, the goal is always the same: more leads, better conversions.
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Whether it’s a non-profit certifying local businesses or a startup SDR trying to reach an owner ready to sell their $12M HVAC company, the goal is the same: understand your audience and build a path that speaks to them.Cold email is the beginning of creating the journey they’re already looking for.

I’ve worked with all kinds of cold email platforms; Instantly, Smartlead, CRM-native sequencers, you name it. I like to think I’ve tested the best.
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While I’m adaptable to existing setups, every system I’ve run was built by me. Whether it’s custom IPs, SMTP setups, Azure, or Google Workspace, I find the sweet spot and make it work.

It started at the startup, where my outreach helped secure $12M+ businesses.

Since then, I’ve continued to bring in new leads: business owners, investors, and buyers, while expanding into lifecycle marketing, retention emails, and ongoing optimization across the funnel.

The goal isn't to reach people. It's to resonate.